Dentsu lab launch in London

London, UK – 16th October

Dentsu UK&I is excited to announce the launch of Dentsu Lab in London, a pioneering Creative R&D studio founded in dentsu Tokyo, designed to reshape the future of innovation. The global rollout of the Dentsu Lab network was revealed during the Cannes Lions Festival of Creativity in June this year, with a mission to push the boundaries of what's possible. Focused on key areas like AI, VR/AR, blockchain, and data analytics, focussing on applications of emerging technologies to drive societal impact. Dentsu Lab in London is set to become a centre of excellence for transformative technology and creativity working towards a shared mission to innovate human experiences that move people’s hearts, impact business, and improve society.

The Lab goes beyond addressing today’s challenges—it will envision and create the products, services, and experiences of the future. Designed as a powerful tool for brands aiming to stay ahead of emerging trends and drive sustainable growth, Dentsu Lab in London will empower brands to navigate change and pioneer innovation. By fostering collaboration among clients, startups, academic institutions, and technology partners, the Lab will seek to unlock new opportunities and fuel groundbreaking advancements.

The Lab represents a strategic advancement in dentsu’s commitment to innovating for impact, reinforcing its leadership in technology-driven creativity. It also underscores Dentsu UK&I’s dedication to delivering solutions that align with the Sanpo Yoshi three way win out comes principles benefits to the seller, to the buyer, and to the local community —ensuring that every innovation does good for all stakeholders.

First Clients and Technology Partnership

• Dentsu Lab in London will launch with brand partners On and Virgin offering an unparalleled opportunity to push creative boundaries, experiment with cutting-edge technology, and create innovative experiences that resonate with their audiences.

• Microsoft will be the first technology partner empowering clients to create more dynamic, data-driven, and scalable innovations.

• Dentsu to launch a hackathon for good with leading tech developers to support UK for UNHCR, the UN Refugee Agency in the new year. A global organisation dedicated to saving lives, protecting rights and building a better future for people forced to flee their homes because of conflict and persecution.

A legacy of Global Innovation

Building on the global success of Dentsu Lab in Tokyo, founded in 2014 by dentsu’s Global Chief Creative Officer Yasuhara Sasaki, Dentsu Lab in Tokyo’s award-winning team has already pushed the boundaries of emerging technologies spanning artificial intelligence, blockchain, biometrics, and virtual reality. The team’s groundbreaking work, including ‘Project Humanity’ and major global events such as the Tokyo Paralympic Games, has been recognised on the international stage, winning accolades at Cannes Lions and D&AD.

As an innovation hub for creative R&D, the Lab will drive collaboration across dentsu’s network of global practices, spanning CXM, Media, and Creative, to deliver transformative solutions.