A catalyst between R&D and Marketing. Dentsu Lab blends R&D methodologies with creative, design and technology to create innovative experiences, products and solutions.
Dentsu Lab is focused on both accelerating clients’ growth, whilst making a profound impact on society – in the belief that the two should never be mutually exclusive. Founded in Tokyo in 2014 and now also in London, Amsterdam and Warsaw, Dentsu Lab connects a network of expert creatives, designers, strategists and technologists to clients around the world.
This is a force directed map of submarine ocean cables that connect our internet. The red lines are the shortest digital route possible between our labs.
ref. submarine cable mapWhy dentsu lab?
Exponential change is increasing the pressure to innovate. But in a landscape saturated with ‘new things’ businesses are unsure where to place their focus, and investment.
In the race to be first and fastest, human need is often overlooked. A path towards innovation is needed, where positive societal and commercial success go hand-in-hand. Moving away from the hype-cycles to unearth new value.
Dentsu Lab is uniquely positioned as your innovation partner, powered by curated teams of specialists, collaborations with leading academic, artistic and technology institutions, and an owned network of dedicated physical Lab environments, open to you.
Recognized Impact
Dentsu Lab has been recognized by Cannes Lions, D&AD and more with work including ‘All Players Welcome’, ‘Project Humanity’ and major global events such as the Paralympic Games.