Project

How to let people who live in silence hear? New technologies for the service of the deaf. How MasterCard established as an inclusive brand, leveraging technology for good purposes.

Human perspective

We came from an insight that people with hearing disability attend festivals just to be able to "feel" the atmosphere. The goal for us was to make music perceptible to everyone - even those who can not feel it.

PROJECT

The combination of the experience of Mastercard, Dentsu Lab Warsaw and the Wieka Orkiestra Świątecznej Pomocy foundation helped us to achieve our common goal - the possibility of real and real discovering the passion that is music, for every person and without any barriers.

LAB PROCESS

Thanks to this project, those who could not hear for the first time, could experience a live concert like never before. The original solution - Sound Touch Set - was based on several elements: a backpack with built-in subwoofers, headphones with bone conduction and relays transmitting live music directly from the sound director.

RESULT

In the special zone of the Mastercard brand, which this year supported the Festival organized by the Foundation for the seventh time, 30 backpacks were available. In total, they were used by several dozen people.

LAB PROCESS

Thanks to this combination, deaf people could enjoy the festival, almost like other hearing participants. The solution created at Dentsu Lab used vibrations transmitted to the participant's back and skull bones (as a system of sound resonators), providing a unique experience of receiving live music throughout the recipient's body.