ABOUT PROJECT

A ChatGPT-based experience, synthesising the minds of history’s greatest garage entrepreneurs and inspiring users to explore their own aspirations.

BUSINESS CHALLENGE

Porsche, like many other daring brands, was founded in a garage. It was born from a rough sketch, an entrepreneurial mindset, and bootstrapped innovation. Built on the courage and tenacity of its founder, Porsche inspires others to adopt the same entrepreneurial mindset.

HUMAN PERSPECTIVE

In this uncertain time, many people avoid the challenge of starting their own business. Garage Mentality utilises AI to encourage people to break new ground.

CULTURAL NEEDS

If history has taught us anything, it’s that moments of change and unrest often inspire some of our greatest creative ideas. Garage Mentality shows how adversity can often lead to the greatest success.

LAB PROCESS

The project began with adjusting and customising ChatGPT, firstly to accommodate the Dutch language and understand Dutch concepts, and then to reflect the mindset of a group of successful entrepreneurs. A long process of testing, fine-tuning and manually overriding resulted in a custom AI model that would offer advice to aspiring business people.

INNOVATION OUTCOME

Garage Mentality is an interactive AI model in Dutch, which at the time was not available for the rest of the ChatGPT. The GarageAI offered inspiration and advice to those who aimed to start their own business.To bring the experience to real life and to coincide with the launch of the Porsche Taycan, exhibition spaces were built in dealerships and talks from entrepreneurs were held to enhance the community feeling.